Communicate the wide Cafissimo range without making it feel complicated. Focus on choice as something easy and approachable.

Große Vielfalt. Ganz einfach. / Great variety. Made simple.

A simple promise repeated across the campaign: many coffee options, one intuitive machine.

A modular visual system built for variation. Product, capsules and lifestyle imagery were combined within a consistent layout to show diversity while keeping a clear, calm expression across formats.