An entrepreneur startup
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Kind Hearts Club is a jewellery startup built on UN Goal #3, designed to support emotional wellbeing and neurodiverse self-expression.
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A jewellery collection that transforms emotion into form — combining playful assembly, soft irregular shapes, and tactile storytelling to help users feel seen, grounded, and in control of their expression.
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Tactile, voluminous forms with scratched, lived-in surfaces offer emotional texture and identity cues. The pieces can be styled in different ways and worn across the body, allowing users to shape their own expression.
Kind Hearts Club began as a deep exploration of mental health, neurodiversity, and the expressive power of jewellery. Working collaboratively with my team, where we develop a modular collection and brand universe shaped by user insight and co-creation. From strategy to storytelling and hands-on prototyping, the project shows how I contribute creatively and conceptually — turning real needs into thoughtful design.
From Insight to Startup
