ECLECTIC Collection
Disclaimer: This project was created as part of an educational assignment and is neither affiliated with nor approved by Monies.
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Through research, prototyping, and critique, we developed a cohesive design universe and strategic brand update. Positioning Monies as a more emotionally accessible luxury brand, designed to resonate with a younger audience.
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We set out to explore how Monies could evolve its bold identity without losing its sculptural DNA. Eclectic repositions the brand for a younger audience who values mood-driven jewellery and modular design.
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The collection draws from Monies’ raw materials and reinterprets them through a modular, playful lens. Voluminous, asymmetrical forms invite mixing and re-stacking, encouraging wearers to create personal compositions that shift with their style and emotions.
Translating Legacy into Future Design
How do you evolve a brand known for scale, rawness, and material intuition? Eclectic is a speculative collection for Monies, where we challenged ourselves to stay true to the brand’s sculptural DNA while reaching a new generation of expressive wearers. From trend analysis to design strategy and 3D-modelling, this project shows my ability to balance heritage with bold, forward-thinking design.
