Neuromarketing x Jewellery

  • This project tested how jewellery consumers feel about sustainability claims — beyond what they say. Using neuromarketing tools like eye-tracking, facial coding, and GSR, I measured real-time reactions to brand messaging.

  • Through A/B testing of visuals and copy — from vague buzzwords to data-backed claims — the study revealed what builds trust and what breaks it.

  • The results offer a practical guide for crafting credible brand communication — and gave me hands-on skills in biometric testing and neuromarketing.

Turning Emotion into Evidence

In this neuromarketing study, I combined eye-tracking, facial coding, and ESG messaging to uncover what jewellery consumers really trust. The project sharpened my ability to turn complex data into brand insights — bridging creativity, behavioural science, and ethical communication.