Position the X5 Protection VR6 as the luxury SUV that doesn’t compromise on safety or performance. Target clients who demand absolute protection in their vehicle – not just comfort or status – and emphasise that true security can look like an everyday BMW.

“Visible agility. Invisible armour.” The idea: integrate fortress-level protection into a vehicle that looks like a normal BMW SAV. The armour is hidden, the performance is intact, the experience is seamless. The message: you can move freely, boldly, and safely – whatever the world throws at you.

The film showcases the car in controlled yet dynamic environments: urban roads, rugged terrain, high-speed drives. Bullet impacts, explosive tests and armoured components are shown or implied to underline the VR6 certification.